A recent report scrutinized the marketing approaches of the top 1000 crypto projects, providing insights into their blogging practices and the potential implications for their growth.
Cryptocurrency companies are locked in a high-stakes race to stay ahead in a fast-paced, ever-changing market. Marketing and public relations strategies become vital for success as the battle intensifies.
Let’s decode the secrets behind their strategies and what it means for the future of this high-octane industry.
Medium: a prevalent choice with potential consequences
Interestingly, the report states that 84.8% of the top 1000 crypto projects host their blogs on Medium.
The platform offers a seamless solution for publishing content, particularly during the initial coin offering (ICO) boom, when numerous projects emerged with ambitious goals and minimal infrastructure.
Medium’s intuitive interface allowed for quick and easy dissemination of content. However, this reliance on Medium may have unintended consequences for long-term growth.
By utilizing Medium’s platform, these companies might inadvertently contribute to Medium’s traffic and growth rather than their own.
With only a bunch of projects hosting a blog on their main domain, it remains to be seen whether crypto companies will eventually shift their focus toward long-term marketing strategies and develop their online presence or continue to rely on platforms like Medium.
Content marketing: a strategy shrouded in ambiguity
The report accentuates the importance of strategic marketing investments for companies operating in the crypto sphere.
By implementing effective marketing strategies, these organizations can attract serious investors and enhance their resilience to market fluctuations.
Unlike buzz-focused marketing, a content and SEO-driven campaign offers sustainable growth over time, which often results in short-lived growth spurts.
However, the data reveals that 35.8% of the top 1000 crypto projects published no articles on their site in 2023. Among these are crypto heavyweights bitcoin (BTC), USDC coin (USD), and dogecoin (DOGE).
On the other hand, only 49.7% of them managed to post two or more articles during the same year.
Surprisingly, a mere 10.4% of the projects chose to maintain a blog on their main domain. However, the most baffling revelation is that 4.7% of these projects didn’t have any blog at all – neither on Medium nor their main domain.
These statistics highlight the need for a more comprehensive understanding of marketing and PR strategies in the crypto space.
Decoding the future of crypto marketing
The comprehensive analysis of top crypto projects has highlighted some critical shortcomings in their marketing and public relations tactics.
It appears that many companies overlook the importance of content marketing, potentially jeopardizing their long-term prosperity.
The report’s observations also underscore a knowledge deficit regarding SEO within the crypto realm and a distinct dependency on Medium for their blogging needs.
As cryptocurrency transforms, witnessing how these trailblazing projects modify their marketing approaches to ensure sustainable expansion and resilience amidst a fiercely competitive environment will be fascinating.