Linda Yaccarino, the new CEO of Twitter, has a surprising connection to Dogecoin, the meme-inspired cryptocurrency championed by her predecessor, Elon Musk.
According to her Twitter profile, Yaccarino follows several accounts related to Dogecoin and its spin-off, Shiba Inu (SHIB), including the official accounts of both coins and some of their prominent developers and supporters.
Yaccarino, previously the head of advertising at NBCUniversal, was announced as Musk’s replacement on Friday.
She has not publicly commented on her views on crypto or how it might fit into Twitter’s plans, but her apparent interest in DOGE suggests that she may share some of Musk’s enthusiasm for the meme coin.
Musk, who remains the owner of Twitter, has been a vocal advocate for Dogecoin and has often hinted at integrating it into the social media platform. Last month, he temporarily changed the Twitter logo to a Doge image, which boosted the coin’s price by 20%.
He has also expressed his desire to make Twitter payments more accessible and open-source, which aligns with some of the core principles of crypto.
Has Dogecoin gained a new friend?
Dogecoin, which started as a joke in 2013, has become one of the most popular and volatile cryptocurrencies. It has a loyal fan base that calls itself the “Doge Army” and often rallies behind Musk’s tweets and endorsements.
Per CoinGecko, the meme coin’s market cap is currently shy of $10 billion, ranking it at #9 on the list of largest cryptocurrencies.
Shiba Inu, created in 2020 as a “Dogecoin killer,” is another meme coin that has gained popularity and attention in recent months. It claims to be an experiment in decentralized community building and has launched its decentralized exchange platform called ShibaSwap.
Shiba Inu’s market cap is currently over $5 billion, placing it at #16 on CoinGecko’s market cap ranking.
While it remains to be seen how Yaccarino will approach crypto as the new leader of Twitter, her apparent affinity for Dogecoin and Shiba Inu may indicate that she is open to exploring new possibilities and innovations in the space.